In July, 2016 Flipkart acquired Jabong through its unit Myntra for about $70 Million. Flipkart’s unit Myntra, an online fashion retailer which is buying Jabong said it aims to create India’s biggest online fashion retailing business.
Myntra CEO said that he is planning to run Jabong and Myntra as separate entity.
Myntra is an Indian e-commerce company of fashion and casual lifestyle products, headquartered in Bangalore, Karnataka, India. The company was founded in 2007 by Indian Institute of Technology graduates with a focus on personalisation of gift items. Jabong.com is an Indian fashion and lifestyle e-commerce portal founded by Praveen Sinha,Lakshmi Potluri,Arun Chandra Mohan.